7 Quick and Dirty Tips to Writing Affiliate Product Reviews That Convert
In fact, out of the several types of affiliate content, product reviews are the go-to. Meaning, it's the one most people start with.
However, most affiliate marketers have trouble creating reviews that not only drive traffic, but also convert that traffic into real life buyers.
That's the tricky thing...
You can generate as much traffic as you want to your content, if no one clicks and buys your affiliate offer, you might as well quit.
And seeing as you're here now, you're probably having some problems.
But don't worry. I gotchu!
7 Tips for Writing Affiliate Product Reviews
1. Always Provide Proof it Works
The biggest reason why most reviews don't convert is because they don't prove the product will solve the reader's problem.
If you ask the super affiliates, they'll say it's all about solving that problem.
So if you can show real-life proof to your readers, they'll be more than happy to pull their wallets out.
But, what exactly are you supposed to do?
First off, you'll have to make sure the product you choose actually works. You can't promote scammy products. You'll never gain any credibility that way. And that means no sales.
When you find the perfect product or offer, buy it.
Why? To become an expert on your affiliate product, you'll need first-hand experience. That way, you'll be able to create the best review you possibly can.
Also, you'll be able to answer any questions your readers may come up with.
And then, it's just a matter of showing it to your readers.
"How?" you ask. You can either use video or images.
If you choose video, you can use a video camera if it's a physical product. But if it's digital, there are dozens of screen recorders out there. I'd recommend Camtasia (it works for both Mac and PC, plus they offer a free trial).
2. Use Plenty of Images and Screenshots
You've heard that saying..."A picture is worth a thousand words."
The same can be said when it comes to product reviews.
This can be linked to point #1 (proving proof). Screenshots are a great way to show your readers a visual view of your promoted product. Especially if it's digital.
If you take a look at our Thrive Content Builder Review, you'll see there are over 30 screenshots. That's because we literally dissected the WordPress plugin and showed everything it has to the viewer.
My favourite screen capture tool is Skitch from Evernote. Highly recommended.
I've also used Jing in the past. Solid tool.
Pro Tip: Don't forget to shrink or compress your images. The bigger the image file, the more it slows down your page. So use TinyPNG.
3. Embed Affiliate Links within Product Images
One of the easiest ways to increase affiliate link clicks is to embed them within your products' images.
People are more likely to react to image links rather than highlighted text links.
If you're unsure on how to do it, it's easy. In WordPress, you can do it while you're uploading and inserting the image in your content.
4. Add More Than One Call to Action
Even though placing a CTA at the bottom of your post is a good thing, it should not be only thing.
You see, high quality affiliate reviews are usually long and in-depth. So having just one "click here" link to your offer, hundreds of words into your content, wouldn't be ideal.
What if you've persuaded your reader into buying the offer only a third of the way into the review?
One of two things could happen...a) they make their way to the end of the post and click on your affiliate link, or b) they Google the product itself and make the order, leaving you without the commission.
So, what would you recommend, you ask?
For your product reviews, I'd recommend placing CTAs embedded with affiliate links at least 3 times. Once at the top, another somewhere in the middle, and then one at the bottom.
With that said, I would also advise you consider adding more of your affiliate links throughout the body of your post. Perhaps, one link after every important subheading section. Such as the pricing points and the pros and cons.
One last piece of advice:
Having too many affiliate links on one page can affect SEO. Spencer Haws of Niche Pursuits experienced a dramatic drop in rankings when he added dozens of them on one of his sites.
So be careful with how many you have in your affiliate reviews.
5. Have Your Readers in Mind First
Here's the deal:
The traffic or visits you get on your affiliate money page comes from REAL people.
These people aren't stupid. You can't trick them into buying your affiliate offers. And you surely can't expect them to buy anything without high quality information.
If all you do is list of the product's features and copy and paste its specs, your review won't generate any commissions for you.
Why? They can get that type of information from the product page itself.
People come to your reviews for a reason. Yes, they're interested in purchasing the product, but that isn't the reason they come to you.
They come to you to find out if the product would work for them.
6. Don't Forget SEO
Search engines like Bing and Yahoo! (but mostly Google) are the main sources of traffic for most affiliate websites.
So if you're not optimizing your affiliate reviews for SEO (search engine optimization), you better start now. You'd be surprised by how many people search for reviews on Google.
And that naturally comes with stiff competition.
To beat them, you would have to start with a well-optimized page.
There's a lot that goes into this. Inbound/outbound links, keywords, word count, etc. And if you want to ensure a very high ranking...high quality backlinks.
7. Use Summary Boxes to Double Your Sales
You're probably wondering what a summary box is. Simply put, it's a small section where you give the reader your offer's most important information. It's also an opportunity to try and sell your offer to your visitors straight away.
Here's a look at one of our favourites:
Ease of Use
Product Offer X
If you thought the Awesome Tool 2000 was great, you have to see what Product Offer X can do. It makes all the others like it look like children's toys. And it's a lot cheaper than most.
Also, if you choose, you could use no tool. You could simply use normal text for your summary box.
However, it would look very plain. It wouldn't really catch your visitors' eyes.
So, I would highly recommend using one of the tools we mentioned.
On a final note, these summary boxes are like mini reviews. They work like a call-to-action (CTA). That action being a click with the purpose of buying.
And as mentioned earlier in this post (point #4), it is best to have 3 or more CTAs within your reviews.
However, we'd only recommend having just one summary box at the top of your post. Maybe another at the bottom. But I'd prefer leaving that area for a strong call-to-action.
Writing affiliate product reviews that convert isn't just for the big-time pros.
With some help and hard work, you can do it too. And it starts with the 7 easy-to-learn tips I shared above.
After you've got all that planted in your brain, all that's left is your grind and hustle.
So good luck! And if there's anything more I can do for you, just let me know. I'll be in the comment section below!