The Complete Guide to Choosing a Niche For Your Affiliate Marketing Business
When coming up with a new niche, there is more to it than just simply choosing a topic that you love or know is going to be very profitable.
I’m talking about doing the research part before actually choosing so you’ll know 1) if people are searching for it on the internet, and 2) if you even stand a chance at beating your competition.
So, with that being said, I have create this guide to choosing a niche for your affiliate marketing website. Here is what to expect:
- Niche Research – in this part of the guide I will be showing (and telling) you exactly how to find out if people are really searching for information and products in that niche. Also, how to find out if you have a chance at beating your competition.
- Keyword Research – this part of the guide will be on finding keywords (the words people type into the search engines) in the niche that people are searching for, if any.
There are a couple tools that you will need for the research part. I will be using free tool for this guide.
- Jaaxy Keyword Tool – it offers 30 free searches a month
- Moz.com’s Open Site Explorer – allows 5 free searches per day AND a free trial
Other free tools are:
- keyword research tools – Google AdWords Planner and Wealthy Affiliate’s free keyword tool (Wealthy Affiliate also offer a free trial)
- open site explorers – Ahrefs.com and Majestic.com
Step 1 – Coming up With Some Niche Ideas
In this step you don’t need any tools. All you will need is your brain. So, grab a pen and paper and write them down or you can always use what ever word document you’ve got on your computer (or whatever you’re using).
Come up with at least 10 niche ideas and don’t make them too broad. Like if you’re thinking of “baby clothes,” go a little deeper. Something like, “baby sleepers for boys” or something like that.
The main goal would be to helping out your target audience, right? Then think of a problem you would be solving or questions you can answer in that niche.
Write your list in an order of the niche you have most interest and knowledge in, to the least interest or knowledge in.
And then we will move on to the next step.
Note: I will use the “dog strollers for small dogs” niche for example purposes.
Step 2 – Researching Your Potential Niches
Now that you’ve got your list you can start the research part. The first tool you will need is a keyword research tool like the one at Jaaxy (30 free searches). And for the sake of this article I will be using Jaaxy (I’ll be adding screenshots to help you out a little better).
So the first thing you are gonna do is pop in your first niche idea into the keyword tool and hit enter. When the results show up, check if your niche idea has at least 1,500 monthly searches (Avg). If it doesn’t, look around to see other variations of that keyword that have 1,500+ monthly searches. If you can’t find em then look for one that is closely related.
PLUS, write down all of the keywords that are related on the same topic. These keywords will be for content creation.
Here’s how it would look if you are using Jaaxy:
OK, now let’s say the main niche + its keyword has the 1,500+ monthly searches (like it does in the image above). Now we pop them keyword into Google and review the first page.
Now we copy the URL’s of every page.
Next, you are gonna head on over to the open site explorer at Moz.com and pop in that URL into their search.
Then you wait for the results and look at the PAGE AUTHORITY. If it is less than 30/100, you are good to go. Do this with all 10 pages you got from Google’s first page. And IF you get at least 3 pages with a PA of 30/100 or less, then you have a very good chance at ranking your site for that keyword.
If you don’t get the 3 pages, then just move on to the next niche idea and repeat the process.
Step 3 – Keyword Research
Next, you will need a minimum of 10 other keywords for your articles (blog posts and pages) for each niche.
You might already have a couple if you found some on when you were searching you niche.
So, now, using the keyword tool, type in a term that has something to do with the niche and write down any keyword (that is about your main topic) that has at least 35ish monthly searches and 300 or less competing pages (QSR).
When you have at least 10 other keywords per niche you are good to go.
Let me give you an example:
I searched “dog strollers for small dogs” and found keywords like “dog stroller for small dogs,” “best strollers for small dogs, ” cheap strollers for small dogs,” and “best place to get dog strollers.”
All of course with at least 35 searches per month and 300 or less QSR.
Step 4 – Looking at the Numbers, Adding it All up, and Choosing Your Niche
Now it is time to finally choose your niche. Since you have all your research it shouldn’t be all that hard.
All you will have to do is look at all your research and choose the one with good numbers (low competition, 1,500+ monthly searches), PLUS are there at least 10 other keywords PLUS your knowledge on the topic
I’ll give you an example so you can understand it better. OK, let’s say my niche idea list looks something like this (after all the research):
Remember that the idea at the top of my list is the one I have more interest and knowledge on. And the bottom is the one I have least interest/knowledge on.
- Dog strollers for small dogs – 2905 monthly searches – 3 competing pages with a PA of 30/100 or less – has 10+ related keywords with at least 50 monthly searches and less than 300 competing pages
- Niche idea #2 – 3500 monthly searches – 1 competing page with a PA of 30 or less – has 10+ related keywords with at least 50 monthly searches and less than 300 competing pages
- Niche idea #3 – 850 monthly searches – 4 competing pages with a PA of 30 or less -has 10+ related keywords with at least 50 monthly searches and less than 300 competing pages
- Niche idea #4 – 5000 monthly searches – 0 competing pages with a PA of 30 or less – only has 5 related keywords with at least 50 monthly searches and less than 300 competing pages
- Niche idea #5 – 300 monthly searches – 6 competing pages with PA’s of 30 or less – has 10+ related keywords with at least 50 monthly searches and less than 300 competing pages
- and so on. – 200 – 5000 monthly searches – 0 – 2 competing pages with PA’s of 30 or less – all have 10+ related keywords with at least 50 monthly searches and less than 300 competing pages
So, which one do you think I would choose? Dog strollers for small dogs. Yup. The one I have most interest and knowledge on, plus the one with good numbers all around.
Now it’s your turn! Just follow what I did here and you will find a niche that you enjoy and have a good chance at beating your competition. But remember, picking a niche is only the first part of affiliate marketing. You will have to work hard to make money online.
Your niche is going to be a key factor to your affiliate success. So choose wisely.
- Start with writing down a bunch of ideas you’re interested in.
- Pop them into a keyword tool to find out their search volume.
- Do a Google search for each one and take note of the top 10 results.
- Use the Open Site Explorer to find out if you can beat the competition.
- Finally, look at your numbers and choose the niche with a combination of low competition and high search volume.
In the next post I will show and tell you how to build a new website for your new business. Cool? Alright, I’ll see you there.
And if you have any questions, comments, or if you just wanna chat, you can either use the comment form below or you can contact me directly. Either way I will get back to you as soon as I possibly can.
P.S If you ran out of searches at Jaaxy, do not be shy to ask me to do a few searches for you. 🙂