How to Write a Product Review That Ranks and Banks

How to Write a Product Review

Do you need to try the product before reviewing it?

In my honest opinion – no. But it would help.

In this post, I will talk about how to write a product review that has a good chance at ranking in Google and make money.

And you won’t even need to own it.

So let’s get started.

How to Write a Product Review – 7 Steps

Step 1 – Choose a Product

The first step, of course, is to find/choose a product to review.

To be able to make money writing reviews, the product will have to be one of the following:

  • 100% recommended by you – which would mean you’d need to at least try it
  • OK, but not the best – so you can send them to the product you recommend
  • a total scam – again, so you can send them to the product you recommend

Take a look at my “make money online” site (for example):

simple online cash money product reviews

I make money through affiliate marketing. I have about 20 product reviews and only 1 of them is something I recommend 100%.

All of the other 19 reviews are of products that are either:

  • a scam
  • OK / good but not great
  • Way too expensive

And every single one of them has at least 1 link pointing to the review where I promote my #1 product.

Does it work?

Sure. At least 60% of the people who read my reviews end up at the one I recommend.

And here’s a screenshot I took a while back of my first couple sales:

product review affiliate sales

Alright. So, finding a product is pretty easy – Google search.

Type in something like (your niche) + products or best (niche products) and you should find a few right on the first page.

For example:

Say you’re in the video game niche – Xbox console games.

google niche products

The whole first page has a bunch of products.

products on google serp

And even in results that show up could be pages that list different products in your niche.

list posts of products to review

You could even check out Amazon. They pretty much have everything.

amazon products to review

OK, so after you find a product head over to the next step.

Step 2 – Keyword Research

Now that you’ve got a product to review, the next thing you’re gonna do is look for a keyword to target.

Targeting a specific keyword is the first step to getting ranked in the search engines – no matter what the SEO gurus tell you.

OK, so head over to the Google Keyword Planner or the KW Finder. They’re both free to use, of course.

For Google Keyword Planner – all you’ll need is a Google account.

For KW Finder – 5 searches per 24 hours (no account required).

Alright, so type in the name of your product and look for a keyword that has at least 50-100 monthly searches.

Your keyword will most likely be something like:

  • (product) review
  • is (product) worth it
  • what is (product)

product review keyword research

You don’t have to worry about the competition thing. We’ll get into that stuff in a second.

Step 3 – Research The Product, Collect Info, And Check Out Your Competition

You can do all of this at the same time with a simple Google search.

So type in your keyword you found in your keyword research into Google, hit search, and check out the top 10 (or 20) results.

This is where you’ll get around half of the information you’ll write in your review.

product review research

This is also where you’ll find out what your competition is up to.

For the information on the product, you’ll need to find out:

  • The product overview – the background and the owner(s)
  • How the product works – the features and the quality
  • How much it costs (and the cheapest place to buy, if possible)
  • Who’s it for
  • The pros and cons
  • The help and support / customer service

This is kinda what your review template will look like (but we’ll get into that in a minute).

And for the competition stuff, you’ll need to find out about:

  • the word counts of the first 10 pages / results
  • if any of them are missing something important (e.g, the product’s cost, pros and cons, etc)
  • if any of them are hard to read (e.g, long paragraphs, etc)
  • if any of them are not using images / screenshots

And if some of them are missing these things, you have a great chance at making your product review better. Be sure to take note of the ones that are.

For example:

If review A and review B are both missing the product’s features and a list of merchants, write it down.

Alright …

To get more information on the product you’ll need to check out the product’s sales page. This is also where you can take screenshots to make your post more visual.

I recommend Jing and Skitch. They’re both free to download.

Step 4 – Create a Template

So by now you should have learned enough about the product from all the pages you read a while ago.

Now it’s time to write up a template.

A template is really just a list of subtopics wrapped in heading tags.

Here’s a basic template of a review:

product review template

Do you have to write up a template?

Yes. It will make the whole writing process 100x easier.

So do it.

And then move onto the next step.

Step 5 – Write Your First Draft

OK. Now it is time to get down to business.

We both know that I can’t tell you what to write down, but I can, however, give you a few writing tips.

1. Block everything out and just write.

It is way too easy to get distracted when you’re blogging.

And I find that by blocking everything out you can get shit done. So try it, and maybe it’ll work for you too.

Put together a kick ass playlist, put your headphones on, and just write your ass off.

Don’t worry about making mistakes. That’s what proofreading is for.

2. Use small words, and short paragraphs.

Nobody likes big words. Nobody likes reading large blocks of text, either.

So use words that are 1-4 syllables (most of the time).

Make your paragraphs no more than 4 sentences.

This will help your content a lot more readable.

3. Write like you’re talking to a friend.

By doing this you’ll engage your readers. They’ll feel like they can’t stop reading (most of the time).


Write as if you are chatting with a buddy on Facebook – without the spelling and grammar errors, of course.

Use the word you. And don’t write something like:

  • you all
  • y’all
  • you guys
  • hey guys
  • hey everybody/everyone

Focus on 1 reader.

4. Use bold and italics.

Bolded and italic words or phrases helps make the content’s readability.

You should also use them for important words, phrases, and paragraphs.

I usually use bold for single words and italics for phrases (sentences) and paragraphs.

5. Use number and bullet lists

This is also for making your content more readable. It avoids having long paragraphs.


So instead of using the comma and making a 100 word paragraph, use the lists. OK?

6. Use colons

Have you noticed that I use colons a lot?

I have been now for a couple months. I learned that it keeps the reader engaged.

I usually have them at the beginning of my posts and right after the sub heads.

But you can’t just use any type of word. They gotta be words and phrases like:

  • Look:
  • Here’s the deal:
  • Here’s the thing:
  • So:
  • That’s not even the best/worst part:


7. Include your affiliate link or the link to your recommendation

You should do this several times throughout the whole post. I find that having it right before sub headings is a good place.

You never know what will trigger the reader into the clicking mode.

8. Have a solid introduction

A solid introduction should have 3 things:

  1. You’ll need to agree with the problem
  2. You’ll need to promise a solution
  3. You’ll need to preview the post

9. Your conclusion is as important as your intro

I know that writing a conclusion can get a little difficult.

So the best way to do this when you’re not much of a writer is by doing a recap.

Go over everything you talked about.

Something like this:

Name: (Product Name)

Website URL: domainname.com/product

Owner: (Name Here)

Manufacturer: (Name Here)

The Price: $100

Overall Rating: 3 out of 10

Verdict: Not Recommended

Read about my #1 recommendation! < (LINK HERE)

And then close it out.

Step 6 – On Page SEO

On page SEO is basically setting your post up for the search engines. And it’s pretty easy to do.

Check it out:

1. Keyword Placement

  • Once in your title
  • Once in the first 100 words or so
  • Several times throughout the body (don’t worry too much about this)
  • Once wrapped in an h2 or h3 tag (if possible)
  • Once at the end

2. Use Related Searches

You’ll find these at the bottom of Google’s results page.

related searches keywords

Include at least 1 or 2 or these somewhere in the body of your review (maybe in a heading tag).

3. Optimize Your Images

Before you upload any images you should always try to “optimize” them first.

Here’s what to do:

i. Change the file name (if necessary)

Sometimes when you download free images online their file names are something ugly like:

  • image_1626294
  • man%20_holding%20_money%20
  • ID_1253570

If that happens change it to something a little more “readable.”

For example:

  • man-holding-money1

Screenshots too. They usually look like this:

  • 05_06_2015_1200

Change it to something like this:

  • macbook-pro-screenshot1
  • screenshot-customer-reviews

ii. (Try) to make the dimensions fit

Keep your images around 300 to 600 pixels wide for your blog images.

Mine are usually 400 to 550 pixels wide.

Having large dimensions will slow down your site’s mobile speed – a lot.

If you need to, check out these free image resizing tools:

There are a lot more others. Google it and you’ll find a bunch of them.

iii. Shrink its file size

A large image file will, obviously, slow your site down. It is one of the biggest reasons why a slow site is, well, slow.

Fortunately for us bloggers, there are tools available online for free that shrink image file sizes without losing its quality.

I recommend TinyPNG.

  1. Upload
  2. Select file/image
  3.  Wait a few seconds
  4. Download

Easy, right?

When you download the image though, be sure to erase the (1) at the end of the file name. It’ll look like this:

  • image-name1 (1).PNG

iiii. Upload and put text into the ALT tag

Now your image is ready to be uploaded to your site.

But before you insert it into your post fill out the ALT tag. If possible, put your keyword in there.

If not, put whatever the image is. For example:

Your image is a woman on a laptop. You would write “woman on a laptop” into the ALT text.

And when you’re just about to insert an image into your post, it’ll look something like this:

WP optimized image

4. Write Long Copy

You might have read about long content vs short content before.

Some say longer content is bad because nobody will read it. And others say short content is bad because it won’t do good in the search rankings.

I believe longer content is better for 4 reasons:

  1. It’ll be more helpful to the reader (because of the loads of information)
  2. It’ll rank better
  3. It’ll get more social love
  4. It’ll have a better shot at attracting links

And it really does rank better. Check it out:

serpIQ word chart

These are the numbers found by serpIQ.

5. Link Out to Your Older Posts / Pages / Reviews

Add a link to your older post where possible. And if you can, have your keyword or related keyword in the anchor text.

links to older posts

6. Link Out to Authority Pages (if possible)

You can link out like this:

outbound link

Like this:

outbound link 2

Or like this:

outbound link 3

Here’s a post that goes into more detail:

Step 7 – Proofread, Edit…Publish

I know that you don’t really feel like proofreading your copy. But it’s necessary – if you want your product review to make you some money.

Let’s go over the problems you might have if you don’t proofread:

  • Your post might have spelling and grammar errors.
  • Your post might be missing some valuable information.
  • Your post might need or don’t need a few words here and there.
  • Your post might sound like it was written by a 5 year old.


After your first draft and on page SEO are done – proofread. Edit whatever needs to be edited.

Then proofread again. And if something needs more editing – proofread one more time.


Don’t ever hit the publish button until you go a whole round of proofreading without having to edit.

So get to work and let me know how it goes.


By following these 7 steps you will have a pretty kick ass product review.

Let’s recap real quick:

  1. Choose a product
  2. Find a keyword
  3. Do some research – on the product and the competition
  4. Create a template
  5. Write your first draft
  6. Optimize your post for Google (on page SEO)
  7. Proofread, edit, and publish (remember to have your affiliate link / link to your recommendation at least 2 times)

If you’re still not sure how to write a product review I’m always here.

You can either leave me a comment below, use the contact page, or email me at julian@affilimarketer.com.

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Julian is a blogger, an affiliate, and a niche explorer. He loves everything in internet marketing. He also runs other blogs, such as Blogging Aid, where you can go to learn how to take your blog to the next level. You can also find him sharing tips and resources on Twitter. So check him out.

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