How to Write Website Content: A Step by Step Guide
We both know that creating awesome content for our sites is super important, right?
But writing blog posts that will actually get read is tough, especially when you’re just starting out.
When I first started out, I had the hardest time trying to write an 800 word article.
I couldn’t even write 500 words to save my own life!
In my first few weeks of blogging, I was only pumping out 200 to 300-word blog posts thinking that they were the shit. But no. They were horrible.
You can’t really fully explain a topic in less than 300 words, can you?
So after I figured out that 300-word posts weren’t gonna cut it, I started researching and following people who are experts in content marketing.
Now, it’s like in my second nature or something. I can write a 1,000 to 2,000+ word article with no problems and in few hours.
But a low-quality article is garbage no matter how long it is.
So, in this post, I will show you how to write a blog post for your website that will be enjoyed by your readers.
So let’s get started…
How to Write Website Content
There is a lot to do before you can actually say you’ve written a great blog post.
There are even a couple things you’ll need to do after – if you want your content to be a great piece of the internet.
And today, we are going to go through all of it. We’re going to start from the top and work our way down so you’ll have yourself great website content for all your visitors to read.
OK, from the headline, intro, body, conclusion, and beyond.
Let’s do it.
I’m assuming you’ve already picked your topic and keyword.
If not, then you’ve come to the wrong place. This post is on how to WRITE website content.
A lot of times, headlines aren’t given the time and effort by the content marketer or blogger.
Most of the time they just use whatever long tail keyword they’re targeting. For instance, make money online fast would be “Make Money Online Fast.”
Or, they whip up something like: “Make Money Online Fast From Home,” right? Ew.
But here’s the deal:
Your headline will be the first thing the reader sees. The first impression, right.
It’s what they see on social media and on the Google SERPs.
And if your headline doesn’t grab the reader’s attention, you’re not going to get them to click through. And if they don’t click through, well, you know.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
So what makes a compelling headline?
I’ll tell you…
65 characters long and about 6-10 words – this is so that your whole headline will show on Google and on Twitter without using too much space (tweets max out at 140 characters).
Numbers – a lot of your headlines should have a specific number in it. Ex: 30 Ways to… or 12 Things That… or 101 Ideas For…
According to a post at Guardian, odd numbers get a 20% more click through rate than headlines with even numbers. So use them.
Interesting Adjectives – you know, words that describe how another word is. Ex: insanely beautiful, easy tricks, simple ways, awesome tips, or irresistible headlines.
Unique rationale – these are words like; tips, tricks, techniques, lessons, facts, ideas, reasons, and ways.
Ex: 11 Reasons Why You’re Blog is Failing – 33 Ways to Write Compelling Headlines
You – by using the word you, the reader will feel like you’re talking to them. Thus, creating more engagement.
Hyphen or Colon – a study by Content Marketing Institute found that headlines get 9% more clicks than a headline without either.
Keyword – remember to always have your target keyword in your title.
Examples of Great Headlines
Now let’s put some of these to work. Here are a few example headlines:
- 11 Powerful Tools to Rapidly Grow Your Email List
- The Definitive Guide to Building a $5,000/month Niche Site
- How to Download DVD’s to Your Computer and Not Get Caught
Still need more help? Ok. Try out this popular headline formula:
Number or Trigger Word + Adjective + Keyword and/or Rationale + Promise
Now, how about a couple of real-life examples…
Here’s one from Search Engine Watch:
The Outline + Subheads
This step will make your content 100× easier to write. And it takes away the chance of your post sounding bad or not making sense.
It’ll also help with beef up your word count.
Let me tell you a little story of how (and why) I started using the outline.
Remember when I said that I used to only publish 200 to 300-word blog posts in my early days? And that they were horrible. I really didn’t know what I was doing because I wasn’t much of a writer.
Yeah well, after about a month or so of writing crap, I got the picture…
300-word articles weren’t gonna help me and my blog.
So I started researching…
I found that 9 outta 10 professional bloggers gave the “start with an outline” tip to their readers. So, I tried it out in my next blog post.
The result? Wow!
I published my very first 700+ word blog post. That was a big thing for me.
And that’s not even the best part:
After a couple weeks of practicing, and a little more “information gathering,” I started writing a couple 1000+ word blog posts per week.
Do you want to know why it helped me so much?
Well.. Since I was writing from the top (starting from scratch), I didn’t really know what I was going to write. I was basically wingin’ it.
And writing up an outline, or template, for my posts, that gave me a clear flow.
So, how do you create a post template?
Let me show you an example…
Let’s say you’re writing a post about WordPress themes businesses…call it Top 10 Places to Buy WordPress Themes.
Here’s what you’d do:
You’re in your WP blog post editor, right?
You’d type in each of the 10 brands that create and sell premium WP themes and wrap them in an h2 tag. Like this:
See? That’s all this is. Pretty simple, huh?
This part of your blog post is extremely important.
It’s what gets the reader to the meaty part of your post.
A great introduction does 3 things:
- It agrees with the reader’s problem.
- It tells the reader that there is a solution.
- It tells the reader what to expect.
You can do all this in a few sentences.
It also needs to be easy on the eyes so that your readers can read it faster. You can do this by:
- Using short sentences (one-liners).
- Using bold and italics.
Here’s an example:
A lot of expert copywriters and bloggers have their own methods. But this is one that has worked for me.
If you’d like some additional reading on the introduction topic, here’s a great resource:
This step is pretty straightforward…
Block everything out and write.
Don’t even worry about spelling or grammar errors.
Anyway, the middle/body of your blog post is the main attraction. This is where you’re going to talk all about your main blog post topic.
I will give you a few tips to make your writing more enjoyable and readable for your readers.
Don’t make humongous paragraphs – People don’t like reading big paragraphs. I’m sure you don’t too.
How do you feel when you see a paragraph that’s made up of like 4/5 sentences? I bet you don’t feel reading it, huh? Yeah…
So keep your paragraphs short and sweet. Under 5 sentences. I always try to keep mine around 2 or 3.
Add at least 1 image – Adding images in your content is a great way to keep your readers reading. It is also good because it breaks up your text (making it easier to read).
Make sure that your content is helpful – Don’t write how-to’s that don’t explain how to do something. Don’t write reviews that only talks about how good or how bad the product is.
Use numbered and bullet points – Using these will make your posts a lot easier to read (and scan).
Use bold and italic – Using these throughout your content will make it easier to read and scan.
Every blog post you publish should have a good ending.
One of the best ways to write a conclusion, and perhaps the easiest, is to summarize the body of your blog post. Like a quick recap.
Here are some tips for writing kickass conclusions:
- Call it a conclusion.
- Don’t include any images.
- Make it short, sweet, and to the point. Around 50 words will do just fine.
- Include a call-to-action. This can be a bolded or italicized question, a link to the next step, or your affiliate link.
Here’s an example of an excellent conclusion…
This is from Neil Patel on a post about increasing search traffic without high Google rankings:
Getting Your Post Ready For The Search Engines (Optional)
If you want, and I mean really want, your post to get a good search engine ranking, then this step is a must.
You can’t really rank well if you don’t optimize…unless you’re a big shot authority blogger.
So, here’s what to do:
1) Your Target Keyword
There are a few places I like my target keyword to be:
- in my post’s headline (of course);
- in my post’s URL;
- in my post’s first 100 words or so;
- in my post’s image alt tag;
- in my post’s last few paragraphs;
- and several times throughout the body.
But if you’re an ok writer/blogger you shouldn’t have to worry about this because most of the time they’ll just come naturally.
Pro Tip: Sprinkle synonyms all over your content.
2) Your Links
Here’s what I mean:
- Your post’s URL – /blog-post-title
- Your internal links – links pointing to your older pages
- Your external links – links pointing to other sites
Your post’s URL should be short and have your keyword in it.
As for internal and external links, you should aim for at least 2 each.
That means 2 links pointing to your older pages and 2 links pointing to someone else’s pages.
3) Your Content Length
Nowadays, content length (word count) plays a big part in a blog post’s success.
SerpIQ did a study on the average word counts of Google’s top ten results for tens of thousands of keywords.
And you know what they found?
The average word count of Google’s top 10 results is more than 2,000.
Proofread and Edit
Proofread and editing is very important.
If you don’t proofread your content, there’s a good chance your post will have stupid errors that can potentially throw the reader off.
So here’s what to look out for when you’re editing your final draft:
- Proper use of subheadings.
- Proper use of bullet lists, bold, and italic.
- Free of spelling and grammar errors.
- Free of large blocks of text.
Pro Tip #1: Go through multiple rounds of proofreading.
Pro Tip #2: Wait 1 day before hitting the publish button. That way you’ll have a clear head when you go through your last round of editing.
Writing quality content is crucial to your blog’s success.
And with this guide, which you can use over and over again, you’ll have everything you need to keep pumping out quality blog post after quality blog post on a regular basis.
So, let’s recap:
- Come up with a compelling headline.
- Write a solid introduction.
- Start with a clear outline (template).
- Go all out on your [body’s] first draft. Block everything out but the blog post editor.
- End your blog post with a bang.
- If you want organic search traffic, optimize for the search engines.
- Go through multiple rounds of proofreading and editing.
Now go out there and publish an amazing blog post!
If you need more help, don’t be shy to ask your questions in the comments below.
Quick Note: Just in case you’re a complete newbie who doesn’t know crap about this whole blogging and marketing thing, you’ll need some marketing training. I’d recommend you check out our Wealthy Affiliate review. 😉