Thrive Content Builder Review: Everything You Need to Know (2017 Edition)

Thrive Content Builder Review

Before we get into the meat of our Thrive Content Builder review, we thought we'd give you a glance...

A Quick Peek at the Product

Product Name:

Thrive Content Builder

Product Type:

WordPress Plugin




Thrive Content Builder is an advanced WordPress content editor. This easy-to-use drag and drop editor has the power to turn regular content into beautiful blog posts and pages people will love to read and share. It's like giving your content steroids.

Will the real WYSIWYG editor, please stand up?

I repeat; will the real WYSIWYG editor, please stand up?​

Have you ever wished WordPress had more built-in features? Like multi-column templates, bullet points with some style, or at least image shadows and borders.

Yeah? I used to wish for things like that, too.

If you want those neat little features, you would have to install more plugins. And we all know where that could lead to.

The day I stopped hoping for new features was the day I found the Thrive Content Builder.

Let's take an in-depth look at the plugin.​

Thrive Content Builder Review: The Product

​What is Thrive Content Builder?

Basically, TCB is a content creation/editor plugin that is easy to use and has more features (elements) than the default WordPress editor.

It was created by Shane Melaugh and his Thrive Themes team.

TCB vs The Default WP Editor

The difference between the two is amazing.

You've got your regular editor, where you have to load the preview page to see how your content looks​...

WP Content Editor

And you've got TCB, where you don't have to load preview mode...

Thrive Content Builder WYSIWYG

It really is what you see is what you get.

No having to "save draft" to preview. No shortage of useful features.​ Just pure freakin' power.

An Inside Look Into the Thrive Content Builder

TCB has tons of features. Take a look:​

Thrive Content Builder Elements 1
Thrive Content Builder Elements 2
Thrive Content Builder Elements 3
Thrive Content Builder Elements 4

Only available for Thrive Themes.

Quick Note: I just used the 1/2 and 1/2 Column Layout under Multi-Style Elements.

Now let's take a look at what each of those elements are used for.​ Prepare for a lot of screenshots.

1. Simple Content Elements

These are like your everyday elements.

#1. Paragraph/Text Element: this is for writing the text of your content.

TCB Text Element

#2. WordPress Content: this is almost useless, but you never know when you need to go back to the default editor.

TCB WordPress Content Element

#3. Image: obviously, this is how you add images to your content. It works exactly like the "ADD MEDIA" button in the default editor.

TCB Images

TCB Images also has what they call "styles," which are the way your images will look.

TCB Image Styles

(I usually use the "Framed" style.

#4. Button: when you need to add calls to action within your content, TCB's buttons are highly customizable.

TCB Buttons

#5. Icon: add attractive, highly customizable retina icons to make your content look incredible.

TCB Icons 1
TCB Icons 2

#6. Custom HTML and Custom CSS: sometimes you need to add special code, and one of these are what you'd use.

TCB Custom CSS

#7. Content Container: when you need an adjustable content box, this is what you'd use.

TCB Content Container

#8. Content Reveal: If there's a piece of content you'd like to reveal at a certain time, this feature will do it for you.

TCB Content Reveal

#9. Star Rating: for rating products, etc. Examples below:

2. Multi-Style Elements

Now for the elements that make your content look pretty.

#1. Content Templates: this feature is basically for saving your favorite content as templates. For example, the summary box you saw at the top of this post. It's great for saving time.

TCB Content Template 1
TCB Content Template 2

Example of one of my saved templates.

#2. Content Layout: this is for having multiple columns. There are several different layout (examples: 1/2 - 1/2, 1/4 - 1/4 - 1/2)

TCB Content Layout

#3. Content Box: there are 2 types of boxes, with and without headline. They're great for things like CTA's and roundup answers. This is what we use for our summary boxes.

TCB Content Box Element

#4. Symbol Box: this has 2 types, the number and the icon. They're also great things like roundup answers.

TCB Symbol Box Element

#5. Social Share Buttons: you could easily add share buttons anywhere within your content anytime you want.

TCB Share Buttons Element

#6. Quote Share: this is a click-to-tweet feature. Normally, you'd have to install an additional plugin for this, but TCB has it built in, which is pretty cool.

TCB Quote Share Element

#7. Styled Lists: I like these. I use them all the time. You've probably noticed.

TCB Styled Lists Element

#8. Divider: there are 4 dividers to choose from. And basically, this is that "horizontal line" thingamajigger you might've used in the default WP editor.

TCB Divider Element

#9. Testimonial: gotta product or service? Easily add great-looking testimonials on your sales page. Also great for your affiliate product reviews (you can ask customers for testimonials or mini reviews like what I did here).

TCB Testimonials Element

#10. Call to Action: this has everything a great CTA needs. Very useful.

TCB Call to Action Element

#11. Guarantee Box: here's another great feature to increase sales (both for product owners and affiliates).

TCB Guarantee Box Element
3. Advanced Elements

#1. Widgets: there's only 1 widget right now, and that's the custom menu. This is useful for creating landing pages. Here's what it could look like:

#2. Pricing Table: for when you're doing a product review or showing off your product/service, this will come handy. It supports up to 5 columns. Check it out:

Plan 1

About this plan.

  • Bullet Point 1
  • Bullet Point 2
  • Bullet Point 1
  • Bullet Point 2

$19 / month

No credit card required.

Plan 2

About this plan.

  • Bullet Point 1
  • Bullet Point 2
  • Bullet Point 1
  • Bullet Point 2

$49 / month

No credit card required.

Plan 3

About this plan.

  • Bullet Point 1
  • Bullet Point 2
  • Bullet Point 1
  • Bullet Point 2

$99 / month

No credit card required.

Plan 4

About this plan.

  • Bullet Point 1
  • Bullet Point 2
  • Bullet Point 1
  • Bullet Point 2

$199 / month

No credit card required.

Plan 5

About this plan.

  • Bullet Point 1
  • Bullet Point 2
  • Bullet Point 1
  • Bullet Point 2

Contact Us

No credit card required.

#3. Tabbed Content: I haven't been able to use this one yet. Haven't found the right time and place for it. But it's for both horizontal and vertical tabs.

#4. Featured Grid: you can use this for summary boxes, but I prefer the multi-column templates. Other than that, I don't know what else to use this for.

#5. Content Toggle​: this is basically a spoiler tab. So yeah, if you've got something not everybody wants to hear, this is what you'd use.


​#6. Table: this is great for showing multiple products (and items). If you're doing a comparison review post, this is what you'd use. Here's a quick example:











#7. Data Elements: these can come in handy. Once in a while. There's a progress bar, fill counter, and a number counter.

#8. Google Maps Embed: if you wanna show where you're operating from, or whatever, this could be cool.

#9: Countdown Timer: if you're running a contest or if there's a pricing change in your products or affiliate offers, this is great for scarcity.


#10: Responsive Video: this let's you easily place videos within your content. And it's got some pretty cool styles, too.

Like this:​

Note: The example above is a real video. It's a great TCB tutorial from OneHourProfessor. I'd suggest watching it if you need to.

#11: Table of Contents: if you post long content, then you'll know having a ToC is great for your readers.

TCB Table of Contents Element

#12: Lead Generation: awesome feature. This let's you place optin forms anywhere you want within your content.

TCB Lead Gen Element

#13: Post Grid: this can be pretty cool. It displays your blog posts in a grid. Great feature for homepages.

TCB Post Grid Element

#14: Thrive Leads Forms: I guess this would only show if you have Thrive Leads installed (which is their list building plugin).

#15: Comments:​ if you don't wanna use the default comment system, you could use this. It supports Facebook and Disqus.

4. Thrive Theme Elements

These elements/features are only available if you're using one of their themes.

Are they useful?

Sort of. The "Page Section" element sometimes can. It's similar to the content and symbol boxes, except that it gives you a whole page section.

TCB Page Section Element

Thrive Landing Pages

This is sort of a separate Thrive product. However, it comes with the Content Builder. No extra charge. And that's great for us.

Their templates make it easy for us to create high-quality landing pages that get leads and make sales. And I'm sure you'd like an inside look at it. We'll give it to you.

So Landing Pages are only under Pages (not Posts) within WordPress.​ If you take a look at the 2, you'll notice this difference in the Content Builder menu.

TCB Landing Pages 1
TCB Landing Pages 2

How it works is you choose a landing page template from their library...

TCB Landing Pages 1
TCB Landing Pages 2

Let it load...

TCB Landing Pages 3

And customize.​

TCB Landing Pages 4

Editing a landing page is exactly like the Content Builder (because it is the Content Builder).

So when you get a feel for the Content Builder, you'll have no problem creating awesome landing pages.​

Does AffiliMarketer Recommend Thrive Content Builder and Landing Pages?​

Yes. In fact, we highly recommend you get your own copy of TCB + Landing Pages.

Here's why:​

4 Big Reasons Why You Should Go For TCB

#1. Create Attractive Content

​The amount of elements within the Thrive Content Builder has everything you need to create content that not only is high-quality, but also looks like it was professionally done by an expensive designer.

Content that looks great​ has its advantages. Such as time-on-site, which is somewhat of an SEO metric. But more importantly, the longer a visitor stays on your website, the better chance you have at getting them to do the thing you want (like subscribing to your mailing list).

#2. Create High-Quality Landing Pages That Convert

Landing pages are essential for building our mailing lists and generating sales. And Thrive Landing Pages, which is now built right in with TCB, helps us do that.

Their landing page templates can help you build a homepage, sales page, thank you page, download page, confirm your email page, and even an affiliate offer page (like this one). Basically any page you want.

#3. Never Worry About Paying For Designers

Web designers and developers are very talented people. But that means they can get very expensive.

But with the drag-and-drop feature makes it so easy you can always do the content creation yourself (and have fun doing it).

#4. People Are More Likely to Share and Link to Quality Content That Also LOOKS GOOD

Over at Blogging Aid, I created a huge list post that featured 100 blogs in the digital marketing and blogging area. And of course, I used TCB.

That post currently has more than 1000 social media shares.​

Pretty sweet, huh?​

Wrapping up our Thrive Content Builder Review


Julian is a blogger, an affiliate, and a niche explorer. He loves everything in internet marketing. He also runs other blogs, such as Blogging Aid, where you can go to learn how to take your blog to the next level. You can also find him sharing tips and resources on Twitter. So check him out.

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